One of the major goals for a marketer in business-to-business sales is to generate new leads and convert them into customers. Be it via seminars, online or events, generating leads is one of the most beneficial ways to grow a business. However, your efforts will go into waste if your sales team fails to adhere to digital leads. Basically, marketers use website leads to measure online success. Only 46% of companies follow up on a lead after 24 hours. Adhere to the following:
- Don’t make the leads wait
- Structure your sales teams for speed
Optimize Your Web Experience
As a business, you want to pay attention to more than just the published content on the company’s website. Converting leads into customers demands proper use of call to actions, keywords and SEO. So, it is advisable to make good use of the best SEO practices and keywords on your business website. The keywords chosen need to be based on the target group’s preferences and buying trends. And, if certain keywords fail to convert, do away with them.
Another thing to keep in mind is your site’s bounce rate. In simple terms, this denotes the number of visitors that leave the website after viewing the page they landed on. Your analytics software should assess the session duration plus the average number of pages visited. Notably, a visitor that spends plenty of time on your website has a higher chance of making a purchase from your company. The customer success journey depends on the site’s ease-of-use. The site experience is beneficial in determining the success of organic traffic.
Make Use of Social Media Channels
Regardless of how fantastic or efficient your business website is, keep in mind that it’s not the be-all and end-all for your online presence. With the invention of technology and the internet, consumers from all walks of life commonly turn to social media channels to not only get news updates, but also to keep up with ever-growing marketing trends. So, your business needs to keep up with new innovations to satisfy customers. A social platform can convert leads into customers.
Since there are many social media channels out there, it’s essential to evaluate them to determine the social networks that fit your company. For instance, if your brand deals with boutique clothing, then Instagram would be a sure bet when it comes to converting leads into customers. Generally, it’s not recommended to market on every social media channel you come across. For a successful marketing campaign, pick a couple of channels that your target audience love to use. The most effective way to achieve social media success entails researching the things they need.
Design a Fantastic FAQ Page
Most leads will not convert because they have questions that they need solutions to prior to investing in your business. Thus, it would be helpful to have a list of the most commonly asked questions on your website. This way, you’ll have a strong luring power. When writing an FAQ page, you may also consider checking the frequently asked questions on your competitors’ websites. Professionalism is a must!