There was much speculation about AI being the end of content management systems. But instead, it has added new vigor to the web CMS and has made it more meaningful. It is like our worst nightmare turning into a beautiful dream.
I remember spending almost all the data from my Cox bundles to read articles and blogs, related to AI, and its impact on CMS. I was just trying to make a reasonable future prediction regarding the impact. Even I couldn’t have predicted such a good one. So, before I get into the details of the impact, let’s have a little introduction to both for a little background knowledge building.
Content Management System- CMS
A content management system, or as we know it through the much-used abbreviation, CMS, is the software that assists in creating, managing, and editing of content posted on a website. It does not require much technical help.
Simply put, CMS is a tool that helps you in creating a website, and you don’t even have to begin from the initial code writing. Even if you do not know how to code, you can do it well with the help of CMS.
You don’t have to store images, create web pages, and other similar functions. CMS takes care of all the necessary infrastructure for you or your company. This way, you can focus more on other important aspects of your website.
Artificial Intelligence- AI
Artificial intelligence, also known as machine intelligence, is the intelligence displayed by machines. It comes in contrast to the natural intelligence displayed by humans. It includes all the devices and machines that by learning through the environment, perform an act which could have been performed using a human mind.
Simply speaking, artificial intelligence describes all machines that mimic human cognitive functions, such as learning and problem-solving.
AI in Content Marketing System
AI has recently been introduced in content management, and most companies are on their initial stages of checking its competency. It can check and analyze the behavior pattern or consumers in the past and present, which can create a helpful guide for companies to prioritize product-specific sales and services. It is quite appropriate to say that AI is going to play a vital role in CRM in the future too.
Let’s have a look at a few other ways in which AI is influencing CRM.
Venturing into New Dimensions
The language used in the designing of a mother website usually becomes an obstacle when it comes to expanding the business. Whatever the size or the scope of business in a company is, if the content of a website is in a specific language, it will attract a specific type of users too. This way, a company would be automatically out of the going-global competition.
AI has come up with a translation system that can change any local/native language into a user-required form of communication. So, we can say that a CMS is working in combination with AI to give a user-friendly and flexible environment to the website traffic. This improves the contextual translation of the content developed. Many online shopping stores like Amazon are taking advantage of AI to do the translation of native languages and turning into a successful business prospect.
Understanding the Content
In every business, customer feedback and dealing are as important as the revenue you earn from it. This is the reason almost all companies are putting in much effort to make customer feedback an essential part of their growth generation strategies. The content can be in the form of social media, audio clips, videos, podcasts, written posts in either long or short format, etc.
More and more companies are working on cross-platform marketing strategies now, so it has become very important to work consistently. A continued check and balance kept on the content that is used for marketing is what makes any business, web-based or otherwise, successful. However, with the number of marketing strategies and platforms rising with each passing day, it is almost impossible to keep a check on everything.
Here, AI comes to the rescue. There are such AI tools and applications available that let the companies and individuals put the workflow in an auto mode. This allows the maker in understanding the type of content which can engage and interest the user or potential customers. Right now, this idea is helping a lot of brands in understanding the content that is published.
Image-Based Content Management
Streamlining data is a time-consuming task. The data may include thousands of files, consisting of audio, video, and image formats.AI techniques are helping enterprises in streamlining their data. The method used by AI involves tagging that data and then creating a huge database automatically.
However, a reasonable approach for content management would be to find an ideal balance between using human resources and AI to get the job done. For example, if I want to get information about my internet package, I can put in manual keyword research and search for Cox near me. The search would be done by a machine, but my sense of direction will give it a more accurate precision.